PUBLIC RELATIONS WRITING
Communications 335-01
Spring 2012
Instructor: Patrick Harwood
College of Charleston Department of Communication

Course Material
Syllabus
Newspaper/Newsletter Template
Microsoft Publisher (option for newsletters)
News Release Basic Design Template
Constant Contact E-Newsletters Website

Final Exam Study Guide: Test is Wednesday, May 2, Noon

Edgar Allan Poe "Expert Comment" News Release

Final Portfolio Guidelines: Due Monday, April 23 (last class)
Constant Contact Newsletter Project: Due Friday, April 20
Chapter 19, "Measuring Success"
Chapter 18, "Program Planning"
Ridiculously Photogenic Guy (ABC Morning News)
RPG (Charleston City Paper)
Reddit website
Friday the 13th Origins (CBS)
"The Pitch" (new AMC program)
Chapter 14, "Writing E-mails, Memos, and Proposals
Chapter 13, "Producing Newsletters and Brochures"
Tips for Better Newsletters and Brochures
Chapter 12, "Tapping the Web and New Media"
Chapter 11, "Getting Along with Journalists"
Help a Reporter Out website
How To Get More Views on YouTube- 5 Tips (YouTube)
How To Get Your Business Noticed By the News Media (YouTube)
Study Abroad Produced ANR
Chapter 10, "Distributing News to the Media"
Chapter 9 Audio News Releases Alex Laurah

"SMT 101" Video
More on Satellite Media Tours (SMTs)
SMT Plans:
George Alex Derek Kylie
Chapter 9, "Writing for Radio and Television"
Broadcast News and Newspaper Writing Differences
WCIV-TV Bobby Cremins Retires
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MIDTERM EXAM STUDY GUIDE: Test is Friday, March 16

Why the AP Style is Important
The Associated Press Style: Not Gramorous but Necessary
Local Event Planners
Feature II Articles George Kaplan Laurah Covington
Paizley Patterson
Leanne Toumayan (need to post!)
Chapter 8, "Selecting Publicity Photos and Graphics"
Sample Professional Photography Services: 1
2
Chapter 7, "Creating News Features and Op-Ed"
Tourism Letter to Editor (Post and Courier)
Harwood's CARTA Letter to Editor (Post and Courier)
Chapter 6, "Preparing Fact Sheets, Media Advisories..."
Electronic Press Kit Examples (My PPK Power Press Kits)
CofC Media Advisory: George W. Bush Visit
Profile II Examples: Sarah Gordon Christine Heilman Allie Horne
Chapter 5, "Writing the News Release"
Sand Volleyball Promotion- Ashley White p.1 p.2
Larissa Allison Feature Kylie Derek

Kylie (Revised)
"Boilerplate" Examples page 1 page 2
Boeing 787 News Releases
Student Painters Article (Post and Courier)
Student Painters website
10 Things to Love about Public Relations!
Taco Boy Scrabble Tournament
Pizza Hut Delivery Drivers Survey
Chapter 4, "Finding and Making News"
Ch. 3 Product News Release Issue Alexandra
Ch. 3 Chamber of Commerce Letters: Laurah Paizley
Ch. 3 Roseanne's Coffee Legal Memo: Derek
Chapter 3, "Avoiding Legal Hassles"
FTC Targets Bloggers, Celebrities (Oct. 2009 Article)
Protecting Intellectual Property (YouTube)
Subway/Quiznos Lawsuit Settled
Delta Flight Attendant Fired for Blogging
Flight Attendant on Penn and Teller TV Show
College of Charleston's Official Wordmark (jpeg)
Feature I Articles Derek Kylie
Adopt-A-Street News Release
News Release Basic Design Template
News Release Writing Tips (page 135 our text)
Chapter 2 Hits: Kylie Arianna
Newspaper/Newsletter Template (use for student profiles)
Writing Notes: First Feature Release
Profile I by Susan Guth
Profile I by Sarah Gordon
Adam Maslia's Student Profile
Tom Kent Focus on the Faculty article
Chapter 2, "Becoming a Persuasive Writer"
Professional Memo Format: Caroline Pender 1 2
Chapter 2 Persuasive Writing Devices

Writing Skills Still a Necessity Column
A Day in the Life- Two PR Professionals
Advice to Students (Martin Agency Executive)
Chapter 1, "Getting Organized for Writing"
Battle of the Billboards

 

Additional Resources
Newspaper/Newsletter Template
News Release Basic Design Template
Ragan's PR Daily
Advice for PR "Newbies" (from PR Daily)
Public Relations Society of America Member Code of Ethics

Internship Opportunity- The Modern Connection

PRSA Member Code of Ethics Pledge
PRSA Ethics Quiz
Copy Edit Symbols Page

FTC Targets Bloggers, Celebrities (Oct. 2009 Article)
Constant Contact E-mail Newsletter Website
Picnik.com Photo Editing

Wix.com Flash Website Design Program
Emilia Aldridge Wix.com Online Portfolio
Pablo Lopez Online Portfolio/Resume
iWeb (Mac) Website and Blog Program
College of Charleston's Official Wordmark (jpeg)
Another CofC Wordmark (gif-1770)
Profile II Pieces: Sarah Gordon Christine Heilman Allie Horne

Student Profile I by Susan Guth
Student Profile I by Sarah Gordon

Media Opportunities for Students
College of Charleston PRSSA Blog
CofC PRSSA (Facebook)
Cougar Media Network
Flagship Website: cisternyard.com
Student Media Organizations Director: Contact Mandi Bryson at brysonmc@cofc.edu or call 953.5829
Mackenzie Armstrong, GM, CofC Radio: mkarmstr@g.cofc.edu
Geoff Yost, EIC, GSO: gwyost@g.cofc.edu
Abby Frye, GM, CTV: ahfrye@g.cofc.edu
Jamie Carr, EIC, Miscellany: jacarr@g.cofc.edu
Communication Department Internship Director--Dr. Kirk Stone: 843.953.5644; stonek@cofc.edu
Office: 7 College Way, Room 204
CISTERNonline-- The College's Career Center has excellent internship and job listings (and advice)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

FALL 2011

Communication Department Social Media Forum- Highlights
Chapter 19, "Measuring Success"
Chapter 18, "Planning Programs and Campaigns"
Citadel's Rosa Says It's Time Article
Chapter 14, "Writing E-mails, Memos, and Proposals
Chapter 13, "Producing Newsletters and Brochures"
Tips for Better Newsletters and Brochures
Collective Soul Golden Corral Veterans' Thank You Spot
Heather Kent Feature (by Ali) Page 1 Page 2
Chapter 12, "Tapping the Web and New Media"
Cintas Corp.'s 10th Annual "America's Best Restrooms" Awards
Upstate PR Trip
CofC Bully Pulpit Coverage
Chapter 11, "Getting Along with Journalists"
Chapter 10 Magazine Selection Memos: Caroline Pender 1 2 Sarah Gordon 1 2
Chapter 10, "Distributing News to the Media"
The Cision Story 2010 Video
Cision Researchers Video

"SMT 101" Video
More on Satellite Media Tours (SMTs)
"Scarrots" Campaign
Baby Carrots Commercial
Chapter 9, "Writing for Radio and Television"
Broadcast News and Newspaper Writing Differences
Surcee Press/Taco Boy Scrabble Collaboration
Prevent Blindness America's Most Beautiful Eyes Contest

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Tourism Letter to Editor (Post and Courier)
Chapter 8, "Selecting Publicity Photos and Graphics"
Chapter 8 Promotion Photos Proposal: Ali Lberfinger page 1 page 2
Sample Professional Photography Services: 1
2
Profile II Pieces: Sarah Gordon Christine Heilman Allie Horne
Beavis & Butt-head Op-Ed
AP Style/Copy Edting Exercise (Answer Key)
Newspaper/Newsletter Template
Chapter 7, "Creating News Features and Op-Ed"
Electronic Press Kit Examples (PPK Power Press Kits)
CofC Media Advisory: George W. Bush Visit
Chapter 6, "Preparing Fact Sheets, Advisories, Media Kits, and Pitches"
Audrey Horne's Comm Forum News Release
Allie Horne's Women's Soccer Promotion Plan page 1 page 2
Boeing Brand Protection Article
Chapter 5, "Writing the News Release"
Jeff Locke's Japanese Restaurant Promotion
U.S. Supreme Court Judge Articles: GSO Post and Courier
"Basic News Leads"
"The Body of a News Story"
Column from CofC Speaker
Chapter 4, "Finding and Making News"
Chapter 3, "Avoiding Legal Hassles"
Delta Flight Attendant Fired for Blogging
Flight Attendant on Montel TV Show
Flight Attendant on Penn and Teller TV Show
Subway/Quiznos Lawsuit Settled
FTC Targets Bloggers, Celebrities (Oct. 2009 Article)
Protecting Intellectual Property (YouTube)
Jeff Locke Budget Cuts Persuasive Writing Devices Memo (Ch. 2)
Rebecca Lazear Budget Cuts Persuasive Writing Devices Memo (Ch. 2) Page 2
Rebecca Lazear News Release Concerns Memo (Ch. 2)
Sarah Gordon Product Endorsers (Ch. 2)
Profile I by Susan Guth
Profile I by Sarah Gordon
Chapter 2 Persuasive Writing Devices
"CofC Squeeze Play" Post and Courier Editorial (Aug. 28, 2011)
President Benson Letter to the Editor Response (Sept. 11, 2011)
Chapter 2, "Becoming a Persuasive Writer
Adopt-A-Street News Release
News Release Writing Tips (page 135 our text)
Boeing Ramps Up Charitable Giving (article)
News Release Basic Design Template
CofC Adopt-A-Street News Release Assignment: Due Friday, Sept. 9
Newspaper/Newsletter Template (use for your fellow student profiles)
Writing Notes: First Feature Release
Adam Maslia's Student Profile
Writing Skills Still a Necessity Column
Chapter 1, "Getting Organized for Writing"

SPRING 2011

2011 Cougar Volunteer Spirit
CVS Layout Example
Communication Department Social Media Forum- Highlights
Final Portfolio Guidelines- Due Monday, April 25
Newsletter Project: Due Friday, April 22
Constant Contact website
Chapter 19, "Measuring Success"
Chapter 18, "Planning Programs and Campaigns"
Chapter 14, "Writing E-mail, Memos, and Proposals"
PR Professional- A Day in the Life
Chapter 13, "Newsletters and Brochures"
Women and Communication (Post and Courier article)
Communication Department Social Media Forum- Highlights
Ryan Nelson's Nelwater Consulting agency
Chapter 12, "Tapping the Web and New Media"
Chapter 11, "Getting Along with Journalists"
Chapter 10, "Distributing News to the Media"
The Cision Story 2010 (YouTube)
Cision Researchers (YouTube)

Editorial: Post and Courier Keeping Pace with New Digital Era
Patrick Harwood Letter to the Editor
Chapter 9, "Writing for Radio and Television"
Broadcast News and Newspaper Writing Differences

Cougar Volunteer Spirit Article Guidelines and Deadlines- Due Monday, March 21

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Chapter 8 Photograph Ideas: Janae Tanti
Student Feature II "Best Of Class"
11 a.m.: Anna, Heather, Sam, Alena
Noon: Cris, Adam, Claire, Kristen M., Kristen A.
Sample Professional Photography Services: 1
2
Chapter 8, "Selecting Publicity Photos and Graphics
Newspaper/ Newsletter Template
Second Student Feature Examples:
In the Spotlight Cougar Close-Up Word on the Bricks Cougars Speak Up
Chapter 7, "Creating News Features and Op-Ed"
Zoo Bug Exhibit: Media Advisory Media Advisory 2 Pitch Letter (Newspaper) Pitch Letter (TV)
CofC Media Advisory: George W. Bush Visit
Chapter 6, "Preparing Fact Sheets, Media Advisories..."
Electronic Press Kit Examples (My PPK Power Press Kits)

Top CVS Nomination News Releases: Rachel Lee Meggan Clift

Top CVS "Seeking Nominations" Flyers: Katherine Merkel and Adam Maslia
Sample CVS Blog Posting (blogspot.com)
Google Exec a Hero in Egypt (CBS News)
Google Exec Admits Role in Unrest (AP)
Family Circle Cup Tennis News Release
Chapter 5, "Writing the News Release"
News Release Basic Design Template

Super Bowl Stuff: Rating Super Bowl Ads (foxsports.com/ads)
America's Favorite Sport
Two-Thirds Plan to Watch
Super Bowl Ads $3 Million for 30 Seconds
NFL Football's Remarkable TV Ratings

Chapter 4, "Finding and Making News"
CVS Pitch Letters "Best Of" Erica Ammermuller Rachel Lee Janae Tanti
Chapter 3 Homework "Best Of" Coffee Shop Campaign (Nick Daigle) P. 1 P. 2
SEC News Release Issues (Alena Kranzberg) (Adam Maslia)
Citizen of the Year (Janae Tanti)
North Charleston Police Department Website
Officer Fired-FOIA Request
Police Officer Loses Job
Update on Officer Arrested Story
Officer Arrested on DUI Charge Article
CofC's Bonner Leadership Program Article
Chapter 3, "Avoiding Legal Hassles"
Budget Cuts Memos: Alena Kranzberg (p. 1 p. 2) and Kalen Nolte (p. 1 and p. 2)
Adopt-A-Street News Releases: Heather Dolan and Alena Kranzberg
Adopt-A-Street News Release Notes
Chapter 2, "Becoming a Persuasive Writer"
Writing Notes: First Feature Release
Adam Maslia's Student Profile
Adopt-A-Street News Release
CofC Adopt-A-Street News Release Assignment: Due Friday, Jan. 21
News Release Basic Design Template
Chapter 1, "Getting Organized for Writing"
Associated Press 2011 AP Stylebook Suggestions